WELCOME TO URBAN GREENFIELD
Real Estate & Property Development Sales & Land Broking Services
Bold new thinking crossing traditional boundaries of real estate and property development.

Bold and entrepreneurial in spirit, Urban Greenfield is not a traditional real estate agency—we are a specialised property advisory firm focused on land broking, commercial, residential and industrial real estate sales and acquisitions, property development transactions, land subdivisions and consulting services.
Founded by Trent McKellar, Urban Greenfield was established to challenge conventional standards in the property services industry.
With a clear vision for innovation, integrity, and tailored strategy,the firm delivers bespoke solutions that help landowners and developers unlock maximum value from their land holding and real estate assets.
With over 20 years of experience in real estate sales and property development marketing, Urban Greenfield offers unrivalled expertise in the sale and positioning of development-ready sites and high-value property assets. Whether navigating rezoning outcomes, preparing sites for market, or connecting sellers with qualified developers and investors, we bring a sharp commercial lens and trusted market insight to every transaction.
Urban Greenfield has built a strong foundation in Sydney’s North West Growth Corridor with over $1.2bn in completed property transactions in only four years (2025). We have expanded our footprint nationally, supported by over 7,000 active developers, institutional buyers and investors.
We invite you to experience the Urban Greenfield difference — where local real estate and property development knowledge meets strategic execution. Every property is evaluated, positioned and showcased to unlock maximum value and realise its full development potential.
Trent McKellar | CEO
Suite of Services

Commercial real estate & property development site sales
At Urban Greenfield, we operate in one of the most specialised and strategic sectors of the property industry: commercial real estate sales and property development site transactions.

Land broking
Our land broking services go beyond conventional real estate sales. We work directly with landowners, property developers, project managers, builders, property and real estate buyers and investors, property valuers, financiers, civil engineering consultants, architects, town planners, surveyors, property lawyers and accountants to broker complex off-market and on-market site sales.

Acquisition
We offer tailored property acquisition services for developers, institutional buyers and investors seeking strategically located, raw, rezoned or development-ready/approved sites.

Subdivision & consulting
Whether you’re looking to buy, sell, subdivide or develop a commercial, residential or industrial land holding, our property experts offer independent and unbiased consultancy advice tailored to help you unlock and realise the hidden value in your land subdivision.
OUR MISSION
To deliver high quality property solutions that are innovative and progressive, set the benchmark for the industry, represent real value and are responsive to our clients’ needs. We will provide confidence through our commitment to quality, passion for service, and superior knowledge of the property services industry.






