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Bold new thinking crossing traditional boundaries of real estate and property development services…

WELCOME TO URBAN GREENFIELD

REAL ESTATE AND PROPERTY DEVELOPMENT SERVICES

We’re an Australian real estate agency and property development consultancy located in Sydney. Our expertise lies in representing landowners in the sale of greenfield development sites fit for residential, industrial, and commercial use. We also consult on property development, land rezoning, and subdivisions, both large and small.

Our Services

Featured Properties For Sale

SOLD: 92 MENIN ROAD, OAKVILLE, NSW 2765

OUTSTANDING 6.41-ACRE R2 DEVELOPMENT SITE IN VINEYARD PRECINCT (STAGE 1)
OUTSTANDING 6.41-ACRE R2 DEVELOPMENT SITE IN VINEYARD PRECINCT (STAGE 1)

SOLD: 44 MENIN ROAD, OAKVILLE NSW 2765

SECURE THE LARGEST AND LAST REMAINING LAND HOLDING IN VINEYARD PRECINCT (STAGE 1)
SECURE THE LARGEST AND LAST REMAINING LAND HOLDING IN VINEYARD PRECINCT (STAGE 1)

SOLD! 2 MENIN ROAD, OAKVILLE NSW 2765

ACT FAST TO SECURE THE LAST REMAINING DEVELOPMENT OPPORTUNITY IN THE VINEYARD PRECINCT
ACT FAST TO SECURE THE LAST REMAINING DEVELOPMENT OPPORTUNITY IN THE VINEYARD PRECINCT

FOR SALE: 607 & 615 WINDSOR ROAD, VINEY...

SECURE TWO CONTIGUOUS DEVELOPMENT LAND HOLDINGS LOCATED IN VINEYARD PRECINCT (STAGE 1)   FOR SALE BY NEGOTIATI [more]
SECURE TWO CONTIGUOUS DEVELOPMENT LAND HOLDINGS LOCATED IN VINEYARD PRECINCT (STAGE 1)   FOR SALE BY NEGOTIATI [more]

SOLD: 44 MENIN ROAD, OAKVILLE NSW 2765

SECURE THE LARGEST AND LAST REMAINING LAND HOLDING IN VINEYARD PRECINCT (STAGE 1)
SECURE THE LARGEST AND LAST REMAINING LAND HOLDING IN VINEYARD PRECINCT (STAGE 1)

SOLD: 92 MENIN ROAD, OAKVILLE, NSW 2765

OUTSTANDING 6.41-ACRE R2 DEVELOPMENT SITE IN VINEYARD PRECINCT (STAGE 1)
OUTSTANDING 6.41-ACRE R2 DEVELOPMENT SITE IN VINEYARD PRECINCT (STAGE 1)

Recently Sold Properties

SOLD: 92 MENIN ROAD, OAKVILLE, NSW 2765

OUTSTANDING 6.41-ACRE R2 DEVELOPMENT SITE IN VINEYARD PRECINCT (STAGE 1)
OUTSTANDING 6.41-ACRE R2 DEVELOPMENT SITE IN VINEYARD PRECINCT (STAGE 1)

SOLD! 2 MENIN ROAD, OAKVILLE NSW 2765

ACT FAST TO SECURE THE LAST REMAINING DEVELOPMENT OPPORTUNITY IN THE VINEYARD PRECINCT
ACT FAST TO SECURE THE LAST REMAINING DEVELOPMENT OPPORTUNITY IN THE VINEYARD PRECINCT

SOLD: 9 GLENGARRIE ROAD, MARSDEN PARK NSW 27...

LEAD THE PACK! DA APPROVED FOR 84 RESIDENTIAL LOTS WITH SUPERIOR POSITIONING IN MARSDEN PARK! OFFERED FOR SALE BY N [more]
LEAD THE PACK! DA APPROVED FOR 84 RESIDENTIAL LOTS WITH SUPERIOR POSITIONING IN MARSDEN PARK! OFFERED FOR SALE BY N [more]
Sell

SOLD: 94 -106 COMMERCIAL ROAD, VINEYARD NSW ...

ACQUIRE 15.31 ACRES OF FUTURE DEVELOPMENT LAND LOCATED IN VINEYARD PRECINCT (STAGE 2)    ON MARKET – ACCEPTIN [more]
ACQUIRE 15.31 ACRES OF FUTURE DEVELOPMENT LAND LOCATED IN VINEYARD PRECINCT (STAGE 2)    ON MARKET – ACCEPTIN [more]

SOLD: BOUNDARY & MENIN ROAD, OAKVILLE N...

RARE 20.34-ACRE CONTIGUOUS DEVELOPMENT HOLDING IN VINEYARD PRECINCT (STAGE 1). 139-149 LOTS ANTICIPATED!   TAK [more]
RARE 20.34-ACRE CONTIGUOUS DEVELOPMENT HOLDING IN VINEYARD PRECINCT (STAGE 1). 139-149 LOTS ANTICIPATED!   TAK [more]
82 313,00 m2full info

SOLD: 92 MENIN ROAD, OAKVILLE, NSW 2765

OUTSTANDING 6.41-ACRE R2 DEVELOPMENT SITE IN VINEYARD PRECINCT (STAGE 1)
OUTSTANDING 6.41-ACRE R2 DEVELOPMENT SITE IN VINEYARD PRECINCT (STAGE 1)

SOLD: 278 ANNANGROVE ROAD, ROUSE HILL, NSW 2...

SOLD OFF MARKET – PREMIUM DEVELOPMENT OPPORTUNITY – ZONED B6 ENTERPRISE CORRIDOR Exclusive development [more]
SOLD OFF MARKET – PREMIUM DEVELOPMENT OPPORTUNITY – ZONED B6 ENTERPRISE CORRIDOR Exclusive development [more]

SOLD: 283 COMMERCIAL ROAD, VINEYARD, NSW 276...

PREMIUM 5-ACRE R2 DEVELOPMENT OPPORTUNITY IN VINEYARD PRECINCT (STAGE 1)  TAKING EXPRESSIONS OF INTEREST NOW Exclus [more]
PREMIUM 5-ACRE R2 DEVELOPMENT OPPORTUNITY IN VINEYARD PRECINCT (STAGE 1)  TAKING EXPRESSIONS OF INTEREST NOW Exclus [more]

Property Types

How we can help

Since 2019, Urban Greenfield has been connecting property and land owners who want to sell with investors and developers seeking to buy.

Committed to providing exceptional real estate services and advice to property owners who may not be familiar with the process of selling commercially, our experience in both property development and real estate sales enables us to support land owners through every phase of the transaction.

We deal only in land that has development potential or upside and offer land owners looking to sell to commercial developers the following specialised services:

● feasibility analysis of your site to determine highest and best use, informing the commercial value of your land

● consultation with local council, State Government, or utility service providers to understand development potential

● marketing your property to our extensive network of 5000+ developers, investors and homebuilders

● extensive experience in negotiating commercial terms and complex sales transactions involving put and call option deeds, joint ventures and delayed settlements

● management of the due diligence period, consultant visits and investigations right through the life of the transaction onto settlement

Achieving over $950M in property sales in the Vineyard, Box Hill, Gables and Marsden Park precincts, we’re excited to expand our services, to assist land owners in securing the highest prices for their properties in the Riverstone East and Orchard Hills precincts.

Real Estate News

Orchard Hills North | The latest planning, rezoning and precinct information

The Planning Proposal for land at Orchard Hills North has been finalised and amendments made to Penrith Local Environmental Plan 2010 (LEP 2010).

Riverstone East – stage 3 | The latest planning, rezoning and precinct information

The most up to date information on the planning and rezoning of Riverstone East Stage 3 – part of the NSW Government’s Rezoning Pathways Program.

Orchard Hills | The latest planning, rezoning and precinct information

The most up to date information on the planning and rezoning of Orchard Hills – part of the NSW Government’s accelerated Rezoning Pathways Program.

70,000 new homes. Orchard Hills and Riverstone East Stage 3 identified as accelerated planning precincts

The NSW Government will further boost housing supply by unlocking an extra 70,000 new homes across NSW, under the $73.5 million Rezoning Pathways Program.

Planning and Public Spaces Minister announces new infrastructure funding for North West Sydney

Blacktown and The Hills will benefit from new infrastructure thanks to the NSW Government’s Accelerated Infrastructure Fund and local contributions caps of $50,000 to 31 December 2020.

Property industry can kick-start economic recovery: The Property Council of Australia’s seven-point plan for economic recovery after COVID-19

Property industry can kick-start economic recovery, says Property Council of Australia, releasing…

The Minister for Planning and Public Spaces announces new approach to precinct planning in New South Wales

A new approach to precinct planning has been developed to provide certainty and a way forward for precinct planning in the future. The New South Wales Department of Planning, Industry and Environment…

IPART finalises its assessment of the Vineyard Precinct Section 7.11 Contributions Plan

The Independent Pricing and Regulatory Tribunal has finalised its assessment of Hawkesbury City Council’s Vineyard Precinct Section 7.11 Draft Contributions Plan. If you are selling or acquiring land…

IPART: Assessment of Vineyard Contributions Plan released

IPART has completed the much anticipated assessment of Hawkesbury City Council’s Vineyard Precinct Section 7.11 Draft Contributions Plan (Vineyard CP) and if you’re a developer or landowner, here’s a summary of what you need to know.

Young families making a tree change: Why it’s not just for retirees

Swapping the hustle and bustle of the big smoke for clean country air is something many Australians dream about and with more affordable housing options than those in the city, making a tree change is gaining wider appeal with first home buyers..

Vineyard rezoned: Exciting opportunities for landowners and developers

The dust has now settled and the plans for the Vineyard precinct (Stage 1) have now been finalised. The 230 hectare area has been rezoned under the State Environmental Planning Policy (Sydney Region Growth Centres) 2006 (Growth Centres SEPP) and is proving to provide lucrative opportunities for landowners, developers and investors alike.

Spring selling: Why home staging can set your property apart from the rest

There is no doubt that spring has sprung. The grass is green, the flowers are in bloom, the sun is out and the real estate market is once again a buzz. It’s no secret that spring is the season of choice when it comes to selling your home, but with strong clearance rates achieved across winter, and the recent influx of properties placed on the Sydney market, how can you make sure your home stands out from the rest? …

Real estate and property development opportunities: Sydney’s North West Growth Centre

Sydney’s North West is becoming an increasingly popular place to live and is proving to present many lucrative real estate and property development opportunities. With the roll-out of the NSW Planning and Environment’s infrastructure plan, more homes, jobs and essential services will be established in the North West Priority Growth Area. Over the next …

What will your median house price be in 2018?

There has been much speculation and hype in recent months about whether the current housing boom experienced in Sydney and greater NSW can continue into the foreseeable future. When you consider Sydney’s median house price (across the metropolitan area) has increased in excess of $500,000 over the last five years, the question remains can this ‘boom’ continue? …

The Urban Greenfield Review

The Urban Greenfield Review is easily digestible snippets and interesting commentary on factors affecting the property and housing industry locally, and internationally. We cover latest announcements, project updates, research and analysis, and some of the best articles from industry thought-leaders around the globe. What people are talking about in property today: October RBA cash rate decision: RBA holds as housing prices in Sydney continue …

The pros and cons of selling private treaty vs auction

It is true that the strategy you employ to sell your home, whether it be auction or private treaty can have a profound effect on your final sales result. Although both methods have their pros and cons, both are equally effective if employed in the right location, in the right market and at the right time. Sound like a minefield? Here we unpack the pros and cons of both selling methods …

What’s involved in property development?

Basic tips and tricks to help you get started… Property development isn’t for the faint hearted and while it can be very rewarding financially it can also carry a huge amount of risk.  If you’ve decided to take the leap into the world of property development – here is what you need to know to get started: Education: Educate yourself on all things property. There are many articles …

Our Mission

To deliver high quality property solutions that are innovative and progressive, set the benchmark for the industry, represent real value and are responsive to our clients’ needs. We will provide confidence through our commitment to quality, passion for service, and superior knowledge of the property services industry.

CLIENT TESTIMONIALS

WHY YOU SHOULD WORK WITH US
In my dealings with Trent from Urban Greenfield I found him extremely professional and courteous. Trent was extremely helpful with contacts in relation to the purchase of my Heritage property. He was eager to advise and help and had researched all areas of my sale. Please feel free to use myself as a reference for your company services in the future and thank you for your follow calls after the sale.
Anita Karso, Kings Plains, NSW
We recently engaged Trent from Urban Greenfield to advise us on some potential options for subdivision and sale of our rural property. We found Trent to be very professional, attentive to the detail of our enquires and promptly sought responses from relevant authorities to our questions. We wouldn’t hesitate in recommending Trent and Urban Greenfield to anyone wanting to achieve the best results in real estate.
Jenny McMahon, Blayney, NSW
I engaged the team at Urban Greenfield to advise me on the potential subdivision and development of my five-acre greenfield site at Kellyville. My site was recently rezoned from rural to residential and I wanted to capitalise on the re-zoning by getting a development application approved through council. I found the team at UG to be extremely knowledgeable, professional and responsive regarding my development opportunities. Moreover, they were prepared to ‘go the extra mile’ to ensure development consent was granted. Thanks again Urban Greenfield gurus.
Vic, Kellyville, NSW
My daughter recommended Trent from Urban Greenfield to assist me with research into the possibility of subdivision of my property in Laidley, QLD, which was made difficult by the location of an existing Chicken Farm. Trent was fabulous, definitely went the extra mile, regardless of the fact I am in another state! I would highly recommend Trent, he is not only professional and extremely knowledgeable but also thinks ‘outside the box’ and keeps you informed every step of the way.
Cindy Grech, Laidley QLD
Urban Greenfield has done an excellent job of looking after our property interests. Trent is always available and deals with any difficult situation immediately. His knowledge is exceptional in this area. We have no hesitation in recommending his services.
Jackie & Albert Vassallo, Vineyard
Trent and Emma have an extensive knowledge and deep understanding of the property sale and development process and an excellent ability to establish and maintain good working relationships with all stakeholders. They were always happy to discuss any concerns we had and made sure we were kept up to date with all matters pertaining to the sale of our property. When any issues arose, their common-sense approach to dealing with each matter was reassuring. We are very happy with the result achieved and even happier that we chose Trent and Emma to represent us.
Kate Fisher, Vineyard
Trent and Emma, from Urban Greenfield are undoubtedly the best in the development site sales business. Trent's knowledge of the Vineyard Precinct coupled with his extensive experience in property development meant that we were well supported at every step. From the initial marketing of our property, negotiating the offer with the purchasers, to meeting consultants and acting for us through the due diligence phase, and working with our legal team at exchange, our experience with them has been seamless. The open communication we have had with Urban Greenfield throughout the entire sales process has been a comfort, and for all these reasons, we have no hesitation in highly recommending their services for the sale, negotiation, and entire management of your development site.
Jen and Ross, Vineyard
The assistance Trent and Emma have provided with the complex sale of our property has been second to none. Their deep knowledge of the market along with their many years of experience and professionalism helped us to maximise our return whilst making the process as pain free as possible. They have ‘held our hands’ throughout giving us the benefit of their connections, experience and balanced advice. Trent and Emma have gone above and beyond in many ways. We feel very satisfied with the outcome and wish them all the very best for their future.
Rebecca Henry, Vineyard
We have never been happier with a service than what we have received from Trent and Emma at Urban Greenfield.
The consultancy work and the professionalism of their sales strategy really made us feel confident from day 1.
We never had to call and chase anything up they were always 1 step ahead and responsive throughout the whole process.
The transparency and honesty we received was amazing which is hard to find in this type of industry. I would entrust Urban Greenfield to handle any future business dealing we have in the property world.
5Star plus from us.
Katrina Toshack,
I highly recommend Urban Greenfield if you are looking to sell your property. Trent and Emma have extensive knowledge of property development. They were across what was happening in the Vineyard and neighbouring precincts and leveraged their market knowledge to identify the most viable developers and ultimately negotiate a sale price that was significantly higher than other market operators were offering. They remained actively involved beyond the receipt of the initial deposit and throughout the entire sale process.

Peter Shimmon, Vineyard

Peter Shimmon, Vineyard
Urban Greenfield facilitated the sale of our 5-acre Oakville property. Following the rezoning announcement in 2013, we endured six years of dealing with unscrupulous developers. Trent and Emma McKellar offered genuine advocacy in 2019, prioritizing our interests over profit-driven developers. They provided transparent communication, guiding us through negotiations and complexities with integrity. Trent's market expertise and proactive advice were invaluable, even assisting with peripheral issues like property taxation. Their ethical, reliable, and supportive approach contrasted starkly with our previous experiences. We entrusted them with the sale process, allowing us peace of mind while they navigated the complexities. Trent and Emma's professionalism and emotional support were instrumental in achieving the sale, reaffirming our belief in ethical business practices in an otherwise challenging industry.
Bob and Cheryl Andrews, Vineyard

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