Specialists in development site sales & strategic land transactions across NSW
Commercial Real Estate & Development Site Sales
At Urban Greenfield, we operate in one of the most specialised sectors of the Australian property market: commercial real estate sales and property development site transactions.
Unlike traditional real estate agencies, our team is dedicated exclusively to maximising the value of land zoned or earmarked for future development—whether residential, commercial or industrial.
Working across New South Wales, we bring unrivalled experience in Sydney’s major growth corridors, rezoned precincts and emerging land release areas, providing trusted advice to landowners, developers and investors.
We specialise in:
Development site sales
- Residential, commercial and industrial development sites
- Englobo land that is rezoned or earmarked for future development
- Large-scale parcels within growth precincts and land release areas
Planning and strategic land use advisory
We help landowners and developers identify and navigate complex planning controls, including zoning, overlays and development pathways.
Our experts determine the highest and best use of each site and provide clarity around future development potential.
Feasibility modelling and site evaluation
Our team conducts detailed feasibility assessments to understand:
- Potential development yield
- Financial modelling and project viability
- Site constraints and opportunities
- Short- and long-term strategic value
These insights allow buyers and sellers to make decisions with confidence.
Bespoke property development marketing campaigns
We deliver industry-leading, integrated marketing campaigns tailored to development and investment audiences.
Our approach includes:
- Targeted outreach to our 7,000+ active buyers
- Premium on-market and off-market sales strategies
- Sophisticated developer-focused positioning
- High-impact digital and print marketing assets
End-to-end sale and transaction management
We manage your entire sale process, including:
- Initial appraisal and strategy
- Site access, management and inspections
- Coordination with consultants, planners and engineers
- Engagement with local councils and government bodies
- Legal documentation, negotiation and contract finalisation
- Support right through to a seamless settlement
Our clients benefit from a fully guided, stress-free experience.
What sets us apart:
- Specialised focus on development-ready land: Our agency works exclusively with strategic landholdings and development sites, giving us deeper insight and stronger results than generalist real estate firms.
- Deep market expertise in rezoned and growth precincts: We are recognised specialists in areas undergoing zoning changes, infrastructure expansion and major urban renewal.
- Trusted advisors to landowners, developers & investors: From family landowners to institutional buyers, clients rely on our insight, transparency and strategic guidance.
- Strategic deal structuring to maximise land value: We negotiate complex commercial terms, option deeds, joint ventures and delayed settlements—ensuring outcomes that protect and enhance seller value.
- Powerful buyer network of 7,000+ qualified developers and investors: Our direct access to high-capacity buyers accelerates sales, increases competition and produces stronger results.
- Seamless end-to-end support: We coordinate every aspect of your transaction—from planning advice and feasibility insights to negotiations, legal interaction and settlement—removing stress and uncertainty at every step.