Specialist land broking for development sites across New South Wales
Land Broking
Urban Greenfield’s land broking services extend far beyond traditional real estate sales.
We operate in the highly specialised arena of strategic land transactions, working directly with:
- Landowners
- Property developers
- Project managers & builders
- Real estate and property investors
- Property valuers & financiers
- Civil engineering consultants
- Architects, town planners & surveyors
- Property lawyers & accountants
Our role is to broker complex on-market and off-market development site sales, creating strategic outcomes that maximise value and streamline every stage of the transaction.
Whether your land is already rezoned or located within a future strategic growth area, we help you identify the right sale strategy, preferred buyer profile, and optimal deal structure for your circumstances.
We specialise in:
Strategic land sales & acquisitions
- Undeveloped or rezoned land
- Sites earmarked for residential, commercial or industrial development
- Large-scale parcels in growth corridors, rezoned precincts and land release areas
Our expertise ensures each site is positioned correctly to attract qualified buyers and competitive offers.
Development advisory & planning insight
With over 20 years of property development experience, we help landowners and developers understand:
- Current and future zoning implications
- Subdivision and yield potential
- Development strategies aligned with market demand
- Long-term value uplift opportunities
This insight allows clients to make informed decisions about timing, strategy and deal structure.
What sets us apart:
- Post-graduate qualifications & deep development expertise:
Beyond our real estate licensing, our team holds advanced qualifications in property development, project management, site valuation, feasibility modelling, strategic planning, environmental law. This unique combination of academic and industry expertise enables us to interpret complex planning frameworks and development pathways with precision. - Specialists in high-value, complex transaction structuring:
We excel in structuring property transactions that align with zoning and land-use objectives, strategic planning considerations, buyer and market expectations and long-term value outcomes. This includes option deeds, delayed settlements, staged acquisitions and development-aligned terms. - On-market and off-market negotiation experts: We manage negotiations from initial concept to final completion, including confidential off-market introductions, targeted buyer engagement, multi-party negotiations, legal coordination, and settlement management
Our approach ensures a streamlined, transparent, and commercially sound process for all parties,