Connecting landowners with Developers Since 2019
Whether you’re selling for the first time or navigating complex development pathways, we support you with the knowledge, connections and experience to maximise your land value.
Trusted by Landowners Across NSW
Since 2019, Urban Greenfield has been helping property and landowners sell confidently to investors and developers.
Our team combines deep knowledge of property development, planning pathways and real estate sales to guide you through every step of the process — from market analysis to settlement.
With more than $1B in property sales across Vineyard, Box Hill, Gables and Marsden Park precincts, we now proudly support landowners in Riverstone East, West Schofields and Orchard Hills.
What We Do
Specialised land sales and development advisory
We deal exclusively in sites with development potential.
Our services include:
- Feasibility Analysis
Identify the highest and best use of your site to maximise value. - Council & Government Consultation
Understand zoning, planning pathways and development potential. - Marketing to Our Network of 7,000+ Builders, Investors & Developers
Targeted exposure to qualified buyers actively seeking land. - Negotiation of Complex Commercial Terms
Including option deeds, joint ventures and delayed settlements. - Due Diligence Management
Guiding you from offer acceptance through to a smooth settlement.
Why Landowners Choose Us
- Full-service guidance for owners unfamiliar with the development sales process.
- Highly specialised — we focus solely on land with development potential.
- Strategic buyer matching through our extensive developer network.
- Strong track record across Sydney’s fastest-growing development and housing precincts.
Our Advantage
Our advantage is your advantage.
Urban Greenfield is more than a traditional real estate sales agency or property development firm. We are a full-service property corporation with expertise in:
- Residential, industrial and commercial property sales
- Property development
- Project management
- Management consulting
- Land subdivisions (large and small)
MAXIMISING RETURNS
Our mission is to deliver outstanding results through bold thinking, bespoke solutions and proven strategies — ensuring maximum value and financial return for every property, development or subdivision investment.
TAILORED STRATEGIES
We don’t believe in “one size fits all.” Every property and project benefits from a customised strategy, whether you’re a family looking to maximise an investment or a business planning expansion. Our team of qualified, industry-trained professionals brings deep academic and practical expertise.
COMPREHENSIVE EXPERTISE
We provide specialist advice across the full property lifecycle — from planning through to sales — including:
- Real estate and property sales
- Property development services
- Project management
- Management consulting
Our Experience
Our experience is as unique, diverse and innovative as the property services we offer.
At Urban Greenfield, we draw on decades of combined experience, blending real-world projects with advanced academic qualifications. This dual foundation ensures you receive not only proven strategies, but also the most up-to-date and emerging industry practices.
OUR FOUNDERS’ QUALIFICATIONS
- Master of Property Development, University of Technology Sydney
- Master of Project Management, University of Technology Sydney
- Master of Business Administration, University of Technology Sydney
- Certificate IV in Property Services (Real Estate)
ADDITIONAL EXPERTISE
- Master of Management & Postgraduate Certificate in Marketing, Macquarie Graduate School of Management
Our education and hands-on experience are your assurance that your property journey is managed by professionals who combine industry insight with innovation.
Image credit: Trent McKellar, Director of Urban Greenfield, recipient of the Property Council of Australia Property Development Award (2015).
